Menu Close


    Barile Nello
    This book explores the recent evolution of the digital media and communication. If media are not just tools, but complex environments capable of reshaping our social identities and cultural values, it is fundamental to understand their interactions with our being. Between the recent enthusiastic narrative on the Fourth Industrial Revolution and the Neo-Critical approaches against the domination of algorithms, this work investigates the complex relationship between digital media and human creativity, a relationship that continuously generates new hybrid ontologies. Therefore, the book explores two main trajectories: the convergence between production and consumption (prosumption) and the integrations between the digital and the physical sphere (phygital). In this phygital world based on new hybrid ontologies, everything that exists can be individualized, emotionalized, communicated, and exploited in a complex and competitive market of identities. The time has come to reflect both on the desirable and regrettable aspects of contemporary innovations, exploring this “brand new world” made up of smart objects, customized contents, tangible images, and lucid emotions, at the same time enriching and saturating our daily experiences.

    Leggi di più
    Riduci descrizione
    Scheda tecnica
    Data pubblicazioneDicembre 2022
    AutoreBarile Nello
    N. pagine150
    Disponibilità: Disponibile ora
    €24,00 IVA incl.
    In offerta a: €22,80 IVA incl.
    Consegna entro:
    2-3 giorni lavorativi
    Etichetta del prodotto
    Spedizione gratuita Sopra i 60 €
    Consegna in 48h Con Corriere Espresso
    Pagamento sicuro Carta di credito, PayPal, Bonifico
    Assistenza totale Su tutti i tuoi acquisti